Tom Pupavac - Creative Director - Men's Basketball Support Staff

Tom Pupavac

Title:
Creative Director
Email:
tom@gocards.com

Pupavac enters his second season at UofL as the creative director for men's basketball for the 2025-26 season under head coach Pat Kelsey.

Pupavac will be spending his fifth season in creative content after spending three seasons under Kelsey at Charleston. He previously played four seasons of basketball under Kelsey at Winthrop.

In his role, Pupavac is responsible for producing digital creative projects involving the men's basketball program including photography, videography and graphic design. He works closely with the athletic creative services photography, videography and graphic design departments, as well as the men's basketball SID/social media coordinator to develop on-brand projects that serve the program. He collaborates with the coaching staff to produce all creative recruiting content for targeted prospects and leads creative projects with prospects during their official visits.

He helped double the Cougars social media metrics during his three years in Charleston. In 2022, the Cougars ranked 98th in total social interactions, 74th in interaction rate, 87th in total views and experienced the third-best growth rate in DI men’s basketball.

An Australian native, Pupavac graduated in 2021 from Winthrop with a degree in business administration. In his four seasons on the court with Kelsey, the won two conference championships.