Women's Basketball
Russell, LaMont

LaMont Russell
- Title:
- Director of Video Analytics/Graphic Design
- Email:
- lamont@GoCards.com
LaMont Russell, a former Division I men’s basketball player, is in his 10th year as the video coordinator and graphic designer for the women’s basketball program.
Russell is responsible for all aspects of video, including video breakdown and exchange, and assisting in recruiting and player development through film. He also manages male practice players, creates content and graphics for both social media and recruiting, serves as the marketing liaison, and assists with official and unofficial campus visits.
The past three summers, Russell has been selected by USA Basketball to assist their national teams as the video coordinator. In the summer of 2023, Russell was with the 2023 AmeriCup squad that competed in Leon, Mexico and came home with the silver medal. In the summer of 2024, Russell was with the U18 team that won gold at the FIBA U18 Women's AmeriCup in Colombia. In the summer of 2025, Russell was with the U19 team that won gold at the FIBA U19 Women's World Cup, held in Brno, Czech Republic.
Russell came to Louisville after spending the 2015-16 season as a graduate assistant with the Wichita State women’s basketball staff.
At Wichita State, he assisted with the day-to-day operations, assisted the coaching staff with recruiting tasks, game statistics, video operations, travel, social media outreach, and more. His staff duties included leading the team in dynamic stretching prior to games and practices, organizing the scout team, assisting the coaches in player and team development and assisting with game day preparation.
He spent the 2014-15 season as an assistant coach for the Hesston College women's basketball team. As an assistant coach, he planned and operated player and team development, conducted conditioning program, assisted with practice and game preparations, including game day strategies, developed and presented opponent's scouting reports and was involved with recruiting and player evaluations.
He graduated from Southeast Missouri State in 2011 with a bachelor's degree in liberal arts and a minor in graphic design. In 2020, he graduated from Wichita State with a Master's Degree in sports management.
He was a two-year starter for the Redhawks basketball team. Prior to playing at Southeast Missouri, he attended Hesston College where he was named third-team NJCAA All-American after averaging 17.5 points and 10.9 rebounds. After college, he played professionally in Switzerland for the Basketball Club of Kusnacht Erlenbach.
Russell is responsible for all aspects of video, including video breakdown and exchange, and assisting in recruiting and player development through film. He also manages male practice players, creates content and graphics for both social media and recruiting, serves as the marketing liaison, and assists with official and unofficial campus visits.
The past three summers, Russell has been selected by USA Basketball to assist their national teams as the video coordinator. In the summer of 2023, Russell was with the 2023 AmeriCup squad that competed in Leon, Mexico and came home with the silver medal. In the summer of 2024, Russell was with the U18 team that won gold at the FIBA U18 Women's AmeriCup in Colombia. In the summer of 2025, Russell was with the U19 team that won gold at the FIBA U19 Women's World Cup, held in Brno, Czech Republic.
Russell came to Louisville after spending the 2015-16 season as a graduate assistant with the Wichita State women’s basketball staff.
At Wichita State, he assisted with the day-to-day operations, assisted the coaching staff with recruiting tasks, game statistics, video operations, travel, social media outreach, and more. His staff duties included leading the team in dynamic stretching prior to games and practices, organizing the scout team, assisting the coaches in player and team development and assisting with game day preparation.
He spent the 2014-15 season as an assistant coach for the Hesston College women's basketball team. As an assistant coach, he planned and operated player and team development, conducted conditioning program, assisted with practice and game preparations, including game day strategies, developed and presented opponent's scouting reports and was involved with recruiting and player evaluations.
He graduated from Southeast Missouri State in 2011 with a bachelor's degree in liberal arts and a minor in graphic design. In 2020, he graduated from Wichita State with a Master's Degree in sports management.
He was a two-year starter for the Redhawks basketball team. Prior to playing at Southeast Missouri, he attended Hesston College where he was named third-team NJCAA All-American after averaging 17.5 points and 10.9 rebounds. After college, he played professionally in Switzerland for the Basketball Club of Kusnacht Erlenbach.