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Men's Basketball
- Title:
- Asst. AD/Men’s Basketball
- Email:
- andrew@GoCards.com
- Phone:
- 852-2575
Andrew Lentz is in his fourth year as Assistant Athletic Director for Men’s Basketball head coach Chris Mack’s staff after working one year as Associate Athletics Director for Branding and Creative Services at Baylor.
“I’m excited to have Andrew on our staff as Assistant Athletic Director for Basketball,” said Mack. “Andrew came highly recommended and his creative work has helped shape Louisville Basketball’s brand as we move forward. He has a passion for basketball and storytelling that resonates with fans, alums and future Cardinals.”
Lentz oversees multiple creative initiatives while serving as the program’s liaison for all external areas and has other administrative duties. He maintains the Louisville Basketball brand and identity through graphic design, social media, video production and other visual projects.
Lentz is also involved in multiple aspects in recruiting, operations, travel, game day concepts and other responsibilities surrounding the men’s basketball program. The Cardinals’ basketball Twitter account more than tripled in his first two years at UofL while social content has dramatically expanded. Lentz has also guided a creative facelift for many basketball facility areas.
While at Baylor, Lentz oversaw digital assets, graphic design, video and licensing for the Bears while managing the athletics branding and creative services staff.
Lentz worked two years as the Director of Creative Strategy for Indiana Basketball (2015-17) under head coach Tom Crean after a year as assistant director of media relations (2014-15) when he led the communications efforts for the baseball program while assisting with football. Prior to his time at IU, Lentz was assistant director of digital media at Oklahoma for two years (2012-14), where he helped coordinate digital and social media for the athletics department and football program.
An Indianapolis native, Lentz earned his bachelor’s degree in sport administration at Ball State in 2010 and his master’s degree in sports management at Tennessee in 2012, also working with the Volunteer football team for two years. He and his wife Kelly have two daughters: Adalynn, born Summer 2019, and Madison, born Summer 2021.
