Staff Directory

Erika Adams
- Title:
- Director of Game Production
- Email:
Began at Louisville: March of 2022
Summary of Current Role:
Leads gameday production of all football and women’s basketball events
Aid in oversight of all Olympic sports game production related to the in-house show, inclusive of:
Videoboards, bands, spirit squads, on-field promotions, and in-game sponsorship fulfillment
Aid in production of all in-house special events, banquets, kickoffs, fan parties and donor events.
Career History:
Louisville Athletics :: Director of Game Production (March 2022 - Current)
Central Arkansas Athletics :: Video Marketing Coordinator (August 2019 - July 2020)
Auburn Athletics :: Student/Graduate Assistant (April 2016 - June 2019)
Troy Athletics :: Student Marketing Assistant (August 2013 - December 2015)
Education:
University of Alabama:: Doctor of Education, Higher Education Administration (Current)
Auburn University :: Master of Education, Higher Education Administration (May 2019)
Auburn University :: Bachelor of Liberal Arts, Media Studies (December 2017)
Troy University :: Bachelor of Science, Hospitality, Sport, and Tourism Management (December 2015)
Huntingdon College :: Student-Athlete, Women’s Soccer & Golf (August 2010 - May 2013)
Personal:
A native of Jacksonville, Florida, Justiniano resides in Louisville with her husband, Caleb Adams.
Summary of Current Role:
Leads gameday production of all football and women’s basketball events
Aid in oversight of all Olympic sports game production related to the in-house show, inclusive of:
Videoboards, bands, spirit squads, on-field promotions, and in-game sponsorship fulfillment
Aid in production of all in-house special events, banquets, kickoffs, fan parties and donor events.
Career History:
Louisville Athletics :: Director of Game Production (March 2022 - Current)
Central Arkansas Athletics :: Video Marketing Coordinator (August 2019 - July 2020)
Auburn Athletics :: Student/Graduate Assistant (April 2016 - June 2019)
Troy Athletics :: Student Marketing Assistant (August 2013 - December 2015)
Education:
University of Alabama:: Doctor of Education, Higher Education Administration (Current)
Auburn University :: Master of Education, Higher Education Administration (May 2019)
Auburn University :: Bachelor of Liberal Arts, Media Studies (December 2017)
Troy University :: Bachelor of Science, Hospitality, Sport, and Tourism Management (December 2015)
Huntingdon College :: Student-Athlete, Women’s Soccer & Golf (August 2010 - May 2013)
Personal:
A native of Jacksonville, Florida, Justiniano resides in Louisville with her husband, Caleb Adams.
Louisville Men's Basketball Press Conference at ACC Tipoff - October 8, 2025
Thursday, October 09
UofL Men's Basketball Head Coach Pat Kelsey on ACC Network at ACC Tipoff - October 8, 2025
Thursday, October 09
UofL Men's Basketball Players J'Vonne Hadley and Ryan Conwell at ACC Tipoff - October 8, 2025
Thursday, October 09
FH: Highlights vs Bellarmine
Tuesday, October 07