Louisville Men’s, Women’s Basketball to Wear Uniforms in Honor of Black History Month
February 16, 2024 | Men's Basketball, Women's Basketball
LOUISVILLE, Ky. — In celebration of Black History Month, Louisville Men's and Women's Basketball will each wear special adidas uniforms in the coming days that honor Black excellence and heritage.
While the design of the uniform for each team is slightly different, both feature a theme with cream colors and golden flowers.
The golden flowers featured on the uniforms reflect flowers regional to Louisville, such as the state flower, the goldenrod.
The cream color is an homage to "cream of the planet," a cultural term referring to Africa's abundance of natural resources. The "cream" refers to Africa's abundance of natural resources, including diamonds, gold, platinum, oil, ivory, natural gas, uranium, copper, cobalt, bauxite and cocoa beans. Africa is the wealthiest continent when it comes to Earth's natural resources.
The term rose to prominence when Marcus Garvey, a Jamaican-born Black nationalist and leader of the Pan-Africanism movement, worked in the United States to counter America's image of Africa and Africans as being "uncivilized." Garvey sought to unify and connect people of African descent worldwide.
Just as Marcus Garvey sought to tear down barriers, these uniforms are about continuing to tear down obstacles to build something beautiful in our communities, our nation and our world. The uniforms are about respect and acknowledgement to the Black leaders and influencers of the past, while celebrating the history makers of today and tomorrow and "giving them their flowers while they're still here."
Louisville Women's Basketball will wear theirs this Sunday in its top-20 matchup against No. 12/13 Virginia Tech (single-game tickets), while Men's Basketball will wear the uniforms Feb. 21 against Notre Dame (single-game tickets).
UofL-themed apparel in honor of Black History Month, including this year's Black heritage jersey and long-sleeve T-shirt, is available online through the following link: https://uofl.me/3RQoITb
While the design of the uniform for each team is slightly different, both feature a theme with cream colors and golden flowers.
The golden flowers featured on the uniforms reflect flowers regional to Louisville, such as the state flower, the goldenrod.
The cream color is an homage to "cream of the planet," a cultural term referring to Africa's abundance of natural resources. The "cream" refers to Africa's abundance of natural resources, including diamonds, gold, platinum, oil, ivory, natural gas, uranium, copper, cobalt, bauxite and cocoa beans. Africa is the wealthiest continent when it comes to Earth's natural resources.
The term rose to prominence when Marcus Garvey, a Jamaican-born Black nationalist and leader of the Pan-Africanism movement, worked in the United States to counter America's image of Africa and Africans as being "uncivilized." Garvey sought to unify and connect people of African descent worldwide.
Just as Marcus Garvey sought to tear down barriers, these uniforms are about continuing to tear down obstacles to build something beautiful in our communities, our nation and our world. The uniforms are about respect and acknowledgement to the Black leaders and influencers of the past, while celebrating the history makers of today and tomorrow and "giving them their flowers while they're still here."
Louisville Women's Basketball will wear theirs this Sunday in its top-20 matchup against No. 12/13 Virginia Tech (single-game tickets), while Men's Basketball will wear the uniforms Feb. 21 against Notre Dame (single-game tickets).
UofL-themed apparel in honor of Black History Month, including this year's Black heritage jersey and long-sleeve T-shirt, is available online through the following link: https://uofl.me/3RQoITb
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