Cards to Offer Fans New On-Field Premium Seating Option at Football in 2023
June 15, 2023 | Football, General
LOUISVILLE, Ky. — The University of Louisville Athletic Department is offering fans a new all-inclusive, on-field premium seating option for football games at L&N Stadium in 2023.
Building off the success of the field suites located in the North end zone, the Cardinals are offering 56 on-field seats that give fans an unprecedented view of the action in the South end zone and the Southwest sideline.
A popular seating option in various stadiums and venues in the National Football League, the Cardinals will be one of the first in college football to offer this exciting seating option to their fan base.
The new Turf Seats include a premium parking pass, pre-game and post-game field access, upscale stadium seating, an all-inclusive food and beverage menu, in-seat waiting service and right of first refusal to all L&N Stadium events.
Last September, UofL partnered with Legends, a third-party firm that provides research in sports entertainment, hospitality and leisure industries for additional premium seating options. These new seating areas are the first execution leveraging the results of that study with additional seating options to be announced at a later date.
"It's always a goal of ours to identify new ways to enhance the gameday experience for our fans," Vice-President/Director of Athletics Josh Heird said. "After reviewing fan feedback and evaluating the research, we are excited to offer new on-field turf seating this season. Moving forward we'll continue to look to evolve spaces beyond traditional clubs and suites to allow our fans unique seating experiences. This is just the beginning."
Additional information can be found at gocards.com/turfseats or by contacting Sean Kennedy at sean@gocards.com.
