Curastory Hosts Outreach Event for Louisville Student-Athletes
April 15, 2022 | Name, Image, Likeness
LOUISVILLE, Ky. – Curastory, a company that prides itself on being the first platform where NCAA student-athletes make money from video content, held an outreach event for University of Louisville student-athletes at the Thornton's Academic Center of Excellence on Thursday night.
Curastory serves as a marketplace that helps brands find content creators and then facilitates the legal dealmaking to streamline the process. It also offers guides and tools to help athletes navigate the video creation process.
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They plan to visit more than 30 universities over the summer with the University of Louisville as the first stop on their NCAA Roadshow 2022.
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"Louisville was our first stop because the university really pushed for us to get here. They realize how important this is for their student-athletes," said Tiffany Kelly, Curastory's founder and CEO. "Louisville's student-athletes seem to very entrepreneurial and I think they really enjoyed the session and will have several takeaways moving forward."
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Kelly, a former student-athlete herself, handled much of the interactive session, which included segments on social monetization, content calendars, video channel distribution, editing and music, equipment kits and more.
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"We had three main goals coming into the presentation, the main one being those already involved with content creation to walk away with a few more tips for their toolkit. Secondly, just helping student-athletes better understand the space to empower them when it comes to negotiating. Lastly, we just wanted them to understand the importance of name, image and likeness, and that it's worth their time even if they do not have a ton of followers on social media."
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Senior rower Katie Beiler was one of over 40 student-athletes across eight teams to attend the event.
"I thought it was really interesting, there was a lot of good information, we learned a lot of new things," said Beiler. "They did a really good job of breaking everything down and helping us learn actual terms for things when it comes to name, image, likeness. I think there are several things that I'll take away from today's event and use moving forward. I had no idea about the ad reads, so I'll start looking into that.
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"I really appreciate that the University of Louisville provides these type of events," added Beiler. "Marketing is something that I want to go into with my career, so the fact that they offer these types of seminars is amazing. I've been excited about this all week, it means the world to me. "
For more information on the University of Louisville's efforts regarding name, image and likeness, visit GoCards.com/NIL.
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Curastory serves as a marketplace that helps brands find content creators and then facilitates the legal dealmaking to streamline the process. It also offers guides and tools to help athletes navigate the video creation process.
Â
They plan to visit more than 30 universities over the summer with the University of Louisville as the first stop on their NCAA Roadshow 2022.
Â
"Louisville was our first stop because the university really pushed for us to get here. They realize how important this is for their student-athletes," said Tiffany Kelly, Curastory's founder and CEO. "Louisville's student-athletes seem to very entrepreneurial and I think they really enjoyed the session and will have several takeaways moving forward."
Â
Kelly, a former student-athlete herself, handled much of the interactive session, which included segments on social monetization, content calendars, video channel distribution, editing and music, equipment kits and more.
Â
"We had three main goals coming into the presentation, the main one being those already involved with content creation to walk away with a few more tips for their toolkit. Secondly, just helping student-athletes better understand the space to empower them when it comes to negotiating. Lastly, we just wanted them to understand the importance of name, image and likeness, and that it's worth their time even if they do not have a ton of followers on social media."
Â
Senior rower Katie Beiler was one of over 40 student-athletes across eight teams to attend the event.
"I thought it was really interesting, there was a lot of good information, we learned a lot of new things," said Beiler. "They did a really good job of breaking everything down and helping us learn actual terms for things when it comes to name, image, likeness. I think there are several things that I'll take away from today's event and use moving forward. I had no idea about the ad reads, so I'll start looking into that.
Â
"I really appreciate that the University of Louisville provides these type of events," added Beiler. "Marketing is something that I want to go into with my career, so the fact that they offer these types of seminars is amazing. I've been excited about this all week, it means the world to me. "
For more information on the University of Louisville's efforts regarding name, image and likeness, visit GoCards.com/NIL.
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