Cards’ Marketing Department Achieves NACMA Honor
May 27, 2020 | General
Cardinal Athletics Receives Honorable Mention “Marketing Team of the Year” Award
LOUISVILLE, Ky. – The University of Louisville Athletics Marketing Department received four impressive awards for achievements over the past year by the National Association of Collegiate Marketing Administrators (NACMA).
The awards were bestowed virtually on Tuesday, as the regular annual convention proceedings were staged online this year due to the coronavirus pandemic.
UofL received honorable mention recognition for Marketing Team of the Year, one of just five schools to attain that honor with three finalists for the award.
The Cardinals were among the finalists in three marketing categories this year. The Cardinals' staff received a Group I Silver Award for the "Fan Engagement Video" category for its men's basketball Muhammad Ali game, a Bronze Award for "Event Attendance" with its Men's Basketball Kids Day event on Jan. 4 when the Cardinals faced Florida State, and a Bronze Award for "Student Promotion" for its Flight 23 ticket strategy.
Louisville native Muhammad Ali was honored at a UofL men's basketball game, which was also designated as a whiteout for fans. All video content was tied into the theme, from intro video, to in-game hype video drop-ins, run-out video, countdown video, team uniforms, cheer & dance uniforms, and social content. Every part of the game was tailored to get the fans up and excited, while also creating a sense of pride for Louisville's legacy as the home of the Greatest.
Flight 23 is a subscription-based ticketing model designed specifically with the modern student in mind. For just $10 per month, Flight 23 membership allowed students to gain access to every home regular season event for all 23 Louisville Athletics programs, including football and men's basketball. Student tickets are more accessible through the mobile ticketing platform.
UofL's annual Kids Day at men's basketball added a variety of in-game opportunities for kids as part of the game production. Fans submitted names and all selected was provided one free ticket either for the child or for a family/friend to come along to the game and they could also purchase additional tickets to see the kids perform. On game day each kid received a commemorative credential with their name and activity when they arrived at the arena.
Activities at Kids Day included Inflatable games, a face painting station, "Size Me Up" photo stations with former Louisville greats and a coloring book page and coloring station. Among the many in-game activations included such items as "Voice of the Cards," with kids assisting with Louisville starting line-up introductions; a "Kid Reporter," who attended pregame press conference and practice the day before the game; "Gameday Hosts," who assisted the in-arena emcee with promotions throughout the game; and a "Baby Race," with a race during a timeout between babies from free throw line to mid-court.
Last year, UofL won a Group I gold award in Digital Promotion for its Men's Basketball Schedule Release Twitter Lockdown and a bronze award in Sponsorship Activation for its "Putt for Pappy" promotion at men's basketball games, when a fan has a chance to win a bottle of Pappy Van Winkle bourbon by making a length-of-the-floor putt.
The awards were bestowed virtually on Tuesday, as the regular annual convention proceedings were staged online this year due to the coronavirus pandemic.
UofL received honorable mention recognition for Marketing Team of the Year, one of just five schools to attain that honor with three finalists for the award.
The Cardinals were among the finalists in three marketing categories this year. The Cardinals' staff received a Group I Silver Award for the "Fan Engagement Video" category for its men's basketball Muhammad Ali game, a Bronze Award for "Event Attendance" with its Men's Basketball Kids Day event on Jan. 4 when the Cardinals faced Florida State, and a Bronze Award for "Student Promotion" for its Flight 23 ticket strategy.
Louisville native Muhammad Ali was honored at a UofL men's basketball game, which was also designated as a whiteout for fans. All video content was tied into the theme, from intro video, to in-game hype video drop-ins, run-out video, countdown video, team uniforms, cheer & dance uniforms, and social content. Every part of the game was tailored to get the fans up and excited, while also creating a sense of pride for Louisville's legacy as the home of the Greatest.
Flight 23 is a subscription-based ticketing model designed specifically with the modern student in mind. For just $10 per month, Flight 23 membership allowed students to gain access to every home regular season event for all 23 Louisville Athletics programs, including football and men's basketball. Student tickets are more accessible through the mobile ticketing platform.
UofL's annual Kids Day at men's basketball added a variety of in-game opportunities for kids as part of the game production. Fans submitted names and all selected was provided one free ticket either for the child or for a family/friend to come along to the game and they could also purchase additional tickets to see the kids perform. On game day each kid received a commemorative credential with their name and activity when they arrived at the arena.
Activities at Kids Day included Inflatable games, a face painting station, "Size Me Up" photo stations with former Louisville greats and a coloring book page and coloring station. Among the many in-game activations included such items as "Voice of the Cards," with kids assisting with Louisville starting line-up introductions; a "Kid Reporter," who attended pregame press conference and practice the day before the game; "Gameday Hosts," who assisted the in-arena emcee with promotions throughout the game; and a "Baby Race," with a race during a timeout between babies from free throw line to mid-court.
Last year, UofL won a Group I gold award in Digital Promotion for its Men's Basketball Schedule Release Twitter Lockdown and a bronze award in Sponsorship Activation for its "Putt for Pappy" promotion at men's basketball games, when a fan has a chance to win a bottle of Pappy Van Winkle bourbon by making a length-of-the-floor putt.
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