Athletic Department Launches Social Media Media Campaign
August 27, 2012 | General
Aug. 27, 2012
LOUISVILLE, Ky. - The University of Louisville Athletic Department has launched an innovative social media strategy for the 2012 fall sports season today called Collect The Cards.
The new schedule exceeds previous college sport platforms by driving interest toward each sports' unique social media pages, while simultaneously providing consistently updated content from Cardinal sport programs.
During the previous Summer Social online media campaign, fans were asked to view five different social media platforms throughout the week (Pinterest, YouTube, Facebook, Twitter, and Instagram). Building off the success of that plan, Collect The Cards intends to educate fans about different aspects of the Cardinals' sports program and drive online traffic to each team's social media pages on Facebook and Twitter.
Collect The Cards will focus fans' attention around the primary U of L Sports account found on Facebook. Nearly 10 different online social media applications will be used to introduce and supplement new themes, technology, and levels of engagement with users.
Here is the official schedule for the Collect The Cards social media campaign:
Monday - This Week in The Ville
Each week will kickoff with a brand new cover photo on the official Louisville Cardinals Facebook page (facebook.com/UofLSports) and Twitter account (@UofLSports). The photo will feature a schedule listing the sports events coming up for the next seven days and the Twitter handles for each Louisville team. Fans are encouraged to follow each team for more details.
Tuesday - The Tuesday Timeout
On Tuesdays, student athletes across the Cardinal sport programs will take a timeout from their sport schedules to share a photo or video with fans from a recent event. Fans are invited to peruse the different Louisville team pages to learn more about each sport every week.
Wednesday - Wordy Wednesday
Back by popular demand, the Wordy Wednesday theme continues from the summer. Join over 133,000 fans on Facebook and Twitter in posting captions for the photo of the day. Great prizes, laughs, and good times are available online throughout the sports season!
Thursday - Louisville Cares Thursday
Cardinal student-athletes are some of the most dedicated and supportive members of the Louisville community! Each Thursday, the different sport teams will highlight something important to their programs such as a coach, a facility, or a piece of equipment that helps them make a difference on or off the playing field. Photos and videos will also be posted on the official Louisville Cardinals Facebook page and Twitter account to showcase some of the community service Cardinal student athletes perform through the CardsCare Program.
Friday - Flying Cardinal Friday
Celebrate Friday with the Flying Cardinal each week, as he takes you behind the scenes of UofL Sports.Videos links will be posted to the main Louisville athletics Facebook page and on Twitter @ULFlyingCard. Make sure to check them out for insider information and contests to win tickets, merchandise, and other great prizes from the Lousville Cardinals!
