Cards Introduce Enhanced Athletic Mark, Web Site
August 25, 2000 | General
Aug. 25, 2000
LOUISVILLE, Ky. - The University of Louisville has introduced an enhanced athletic mark and partnered with a leading national company to produce its official athletic web site.
"A group representing all parts of the University has been working for the past eight months on a look that would not only preserve the heritage and traditions associated with our current mark, but one that would also reflect the energy and excitement around UofL athletics and the campus," said Mike Mangeot, U of L Associate Athletic Director of Advancement. "What has emerged is a visual symbol in which Cardinal fans will take pride."
The new look Cardinal was produced by SME Power Branding of New York, the nation's premier sports-oriented brand marketing firm. The mark includes some cosmetic changes to the Cardinal bird head, extending a broad, swooping wing with the head and incorporating a new stylized font. A "Cardinal" version of an old English "L" is included in the mark.
U of L's athletics teams have been known as the Cardinals since 1913. The Cardinal was chosen to give U of L statewide identity, as the Cardinal is the state bird of Kentucky. In printing terms, the red in the Cardinal mark is PMS 485 while the yellow beak is PMS 130.
Questions regarding usage of the trademarked logo should be directed to the Office of Trademark and Merchandising Services at (502) 852-1798 or 852-8863.
New Web Site
U of L has partnered with Student Advantage's FANSonly to produce its official athletic web site. Located at www.UofLSports.com, the web site includes a host of information on U of L athletic teams, links to other internet resources and an online store for official U of L merchandise. U of L had previously designed and maintained its site internally and operated the site on Win.net Business Internet services in Louisville.
"Our association with FANSonly provides us a vehicle to further reach Cardinal fans across the world," said Mangeot. "Their technical expertise and partnership with other sports sites provides us added exposure for our athletic teams and ehances the services we can provide."
"We are excited to have Louisville join the FANSonly Network," said Jeff Cravens, FANSonly Network's Vice President and General Manager. "UofLSports.com is the complete destination for Louisville fans to follow their favorite Cardinal teams. The power of the Internet has become a vital part of any athletic department's marketing, promotional and information efforts, and it is a credit to Louisville that they are taking full advantage of it."
Student Advantage's FANSonly Network is the premier digital solutions provider for university athletic departments. FANSonly offers online brand management, content delivery, marketing and sales support and e-commerce solutions for university athletic departments and athletic conferences by creating and maintaining their Official Athletic Site.
The site is part of the FANSonly Network, which will help distribute Louisville news and information through its hub site located at www.fansonly.com. The FANSonly Network is regularly measured as a top-10 sports site by Media Metrix and now is the home to over 80 Official Athletic Sites.
Student Advantage's FANSonly Network is the most popular college sports destination on the Internet. The FANSonly Network provides online brand management and content delivery to more than 65 university athletic departments in the country, through the publishing of Official Athletic Sites. FANSonly.com serves as the network hub, providing comprehensive information on collegiate sports, including in-depth statistical packages and analysis.
