Olivia Biven - Assistant AD/Brand & Creative Services - Staff Directory

Staff Directory

Olivia Biven

Title:
Assistant AD/Brand & Creative Services
Email:
Phone:
852-3088

Began at Louisville: September of 2022

Summary of Current Role:
Overall supervision, management, and leadership of the University licensing and merchandising programs.
Manage licensee, retailer, and community relationships to maximize revenue-generating opportunities
Implement licensing programs and retail marketing strategies to help grow the Louisville brand
Work closely with NIL department to ensure opportunities for current and former Louisville student-athletes
Work with sideline provider Adidas on key programs and initiatives
Work with University Counsel on all trademark related legal matters

Career History:
Louisville Athletics :: Director of Brand Marketing & Licensing (September 2022 - Current)
Western Kentucky Athletics :: Associate Athletic Director of Marketing & Tickets (July 2021 - August 2022)
Western Kentucky Athletics :: Assistant Athletic Director of Marketing (July 2019 - July 2021)
Western Kentucky Athletics :: Director of Marketing (May 2018 - June 2019)
Western Kentucky Athletics :: Assistant Director of Marketing (June 2017 - May 2018)
Western Kentucky Athletics :: Marketing Assistant (May 2016 - June 2017)

Education:
Western Kentucky University :: Master of Science, Sport Media & Branding (May 2017)
Western Kentucky University :: Bachelor of Arts, Public Relations (May 2015)
Western Kentucky University :: Bachelor of Science, Sport Management (May 2015)

Personal:
A native of Louisville, Kentucky, returns to The Ville with her husband, Zach Biven.