Staff Directory
Olivia Biven
- Title:
- Assistant AD/Brand & Creative Services
- Email:
- Phone:
- 852-3088
Began at Louisville:Â September of 2022
Summary of Current Role:
Overall supervision, management, and leadership of the University licensing and merchandising programs.Â
Manage licensee, retailer, and community relationships to maximize revenue-generating opportunitiesÂ
Implement licensing programs and retail marketing strategies to help grow the Louisville brand
Work closely with NIL department to ensure opportunities for current and former Louisville student-athletesÂ
Work with sideline provider Adidas on key programs and initiativesÂ
Work with University Counsel on all trademark related legal matters
Career History:
Louisville Athletics :: Director of Brand Marketing & Licensing (September 2022 - Current)Â
Western Kentucky Athletics :: Associate Athletic Director of Marketing & Tickets (July 2021 - August 2022)
Western Kentucky Athletics :: Assistant Athletic Director of Marketing (July 2019 - July 2021)
Western Kentucky Athletics :: Director of Marketing (May 2018 - June 2019)Â
Western Kentucky Athletics :: Assistant Director of Marketing (June 2017 - May 2018)Â
Western Kentucky Athletics :: Marketing Assistant (May 2016 - June 2017)
Education:
Western Kentucky University :: Master of Science, Sport Media & Branding (May 2017)
Western Kentucky University :: Bachelor of Arts, Public Relations (May 2015)Â
Western Kentucky University :: Bachelor of Science, Sport Management (May 2015)
Personal:
A native of Louisville, Kentucky, returns to The Ville with her husband, Zach Biven.
Summary of Current Role:
Overall supervision, management, and leadership of the University licensing and merchandising programs.Â
Manage licensee, retailer, and community relationships to maximize revenue-generating opportunitiesÂ
Implement licensing programs and retail marketing strategies to help grow the Louisville brand
Work closely with NIL department to ensure opportunities for current and former Louisville student-athletesÂ
Work with sideline provider Adidas on key programs and initiativesÂ
Work with University Counsel on all trademark related legal matters
Career History:
Louisville Athletics :: Director of Brand Marketing & Licensing (September 2022 - Current)Â
Western Kentucky Athletics :: Associate Athletic Director of Marketing & Tickets (July 2021 - August 2022)
Western Kentucky Athletics :: Assistant Athletic Director of Marketing (July 2019 - July 2021)
Western Kentucky Athletics :: Director of Marketing (May 2018 - June 2019)Â
Western Kentucky Athletics :: Assistant Director of Marketing (June 2017 - May 2018)Â
Western Kentucky Athletics :: Marketing Assistant (May 2016 - June 2017)
Education:
Western Kentucky University :: Master of Science, Sport Media & Branding (May 2017)
Western Kentucky University :: Bachelor of Arts, Public Relations (May 2015)Â
Western Kentucky University :: Bachelor of Science, Sport Management (May 2015)
Personal:
A native of Louisville, Kentucky, returns to The Ville with her husband, Zach Biven.
FB Miller Moss Post Game vs. Virginia 10.4.25
Saturday, October 04
FB Chris Bell Post Game vs. Virginia 10.4.25
Saturday, October 04
FB Wesley Bailey Post Game vs. Virginia 10.4.25
Saturday, October 04
Jeff Brohm Post Game vs Virginia 10.4.25
Saturday, October 04
