Staff Directory
Olivia Biven
- Title:
- Assistant AD/Brand & Creative Services
- Email:
- Phone:
- 852-3088
Began at Louisville:Â September of 2022
Summary of Current Role:
Overall supervision, management, and leadership of the University licensing and merchandising programs.Â
Manage licensee, retailer, and community relationships to maximize revenue-generating opportunitiesÂ
Implement licensing programs and retail marketing strategies to help grow the Louisville brand
Work closely with NIL department to ensure opportunities for current and former Louisville student-athletesÂ
Work with sideline provider Adidas on key programs and initiativesÂ
Work with University Counsel on all trademark related legal matters
Career History:
Louisville Athletics :: Director of Brand Marketing & Licensing (September 2022 - Current)Â
Western Kentucky Athletics :: Associate Athletic Director of Marketing & Tickets (July 2021 - August 2022)
Western Kentucky Athletics :: Assistant Athletic Director of Marketing (July 2019 - July 2021)
Western Kentucky Athletics :: Director of Marketing (May 2018 - June 2019)Â
Western Kentucky Athletics :: Assistant Director of Marketing (June 2017 - May 2018)Â
Western Kentucky Athletics :: Marketing Assistant (May 2016 - June 2017)
Education:
Western Kentucky University :: Master of Science, Sport Media & Branding (May 2017)
Western Kentucky University :: Bachelor of Arts, Public Relations (May 2015)Â
Western Kentucky University :: Bachelor of Science, Sport Management (May 2015)
Personal:
A native of Louisville, Kentucky, returns to The Ville with her husband, Zach Biven.
Summary of Current Role:
Overall supervision, management, and leadership of the University licensing and merchandising programs.Â
Manage licensee, retailer, and community relationships to maximize revenue-generating opportunitiesÂ
Implement licensing programs and retail marketing strategies to help grow the Louisville brand
Work closely with NIL department to ensure opportunities for current and former Louisville student-athletesÂ
Work with sideline provider Adidas on key programs and initiativesÂ
Work with University Counsel on all trademark related legal matters
Career History:
Louisville Athletics :: Director of Brand Marketing & Licensing (September 2022 - Current)Â
Western Kentucky Athletics :: Associate Athletic Director of Marketing & Tickets (July 2021 - August 2022)
Western Kentucky Athletics :: Assistant Athletic Director of Marketing (July 2019 - July 2021)
Western Kentucky Athletics :: Director of Marketing (May 2018 - June 2019)Â
Western Kentucky Athletics :: Assistant Director of Marketing (June 2017 - May 2018)Â
Western Kentucky Athletics :: Marketing Assistant (May 2016 - June 2017)
Education:
Western Kentucky University :: Master of Science, Sport Media & Branding (May 2017)
Western Kentucky University :: Bachelor of Arts, Public Relations (May 2015)Â
Western Kentucky University :: Bachelor of Science, Sport Management (May 2015)
Personal:
A native of Louisville, Kentucky, returns to The Ville with her husband, Zach Biven.
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Thursday, December 11
WBB: Jeff Walz Postgame Presser (Ball State - 12/10/25)
Thursday, December 11
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Sunday, December 07
WBB: Elif Istanbulluoglu & Reyna Scott Postgame Presser (South Carolina - 12/4/25)
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