Staff Directory
- Title:
- Senior Associate AD/External Relations
- Email:
- Phone:
- 852-2456
Lottie Stockwell, a member of the UofL leadership staff since April of 2015, was elevated to Senior Associate Athletic Director for External Relations in August of 2022. Prior to being promoted, Stockwell served as Associate Athletic Director for Marketing beginning in October of 2018, preceded by three years as the Assistant Athletic Director for Brand Marketing & Licensing from April of 2015 to October of 2018.
With over 20 years of experience leading and developing brand marketing/communications strategies, Stockwell and her teams are responsible for all outward facing communications, brand advocacy and engagement for Louisville Athletics. Areas of oversight include media relations, digital communications, ticketing and membership, brand partnerships, fan engagement, team marketing, creative services, game production, licensing and retail, data analytics and the ACCN broadcast center.
Before joining the Louisville staff, Stockwell spent 10 years at The Power Agency in Louisville as the Director of Account Service, where she served as the brand steward for UofL and Churchill Downs, two of the agency’s top clients. She was responsible for the overall creative strategy, execution and agency performance with each account, ensuring financial goals attainment, cultivation of multiple agency/client relationships, while coaching and mentoring a team of account service staff members.
Prior to Power Creative, Stockwell served five years as the Account Executive at Red7E, another Louisville-based creative agency that led all marketing and media development for Churchill Downs, Inc. She handled the project management of all creative executions for broadcast, digital, print, collateral and customer relationship marketing.
Raised in Louisville, Stockwell is a 2000 graduate of Kentucky with a BA in Integrated Strategic Communications, She lives in Louisville with her two children, Cooper and Georgia.
Career History
Louisville Athletics :: Sr. Assoc. AD, External Relations (Aug. 2022 – Current)
Louisville Athletics :: Assoc. AD, Marketing (Oct. 2018 – Aug. 2022)
Louisville Athletics :: Asst. AD, Brand Marketing (Apr. 2015 – Oct. 2018)
The Power Agency :: Dir. Account Services (Jan. 2011 – Mar. 2015)
The Power Agency :: Account Supervisor (May 2006 – Jan. 2011)
Red7e :: Account Executive (Feb. 2002 – May 2006)
Lexmark :: Marketing Coord. (Jan 2001 – Feb. 2002)
