Staff Directory
Dana Brown
- Title:
- Assistant Director of Strategic Communications/NILStrategy
MEDIA CONTACT – Men's Basketball, Rowing
- Email:
Began at Louisville: August 2023
Summary of Current Role:
- Serves as the primary communications/media relations contact for men's basketball and men's tennis
- Coordinates and implements social strategy for men's basketball and men's tennis
- Member of Louisville's working group for Name, Image and Likeness external efforts
Career History:
WKU Athletics
2022-23: Assistant Director of Communications/Student-Athlete Initiatives
2020-22: Media Relations Coordinator/Graduate Assistant
2017-20: Media Relations Assistant
American Junior Golf Association
2021: Part-time Communications Assistant
2020: Communications Assistant
2019: Traveling Communications Intern
Career Highlights:
- Developed and executed social/creative strategy for UofL men's basketball's transition to a new coaching staff and roster in spring/summer 2024, including coordinating creative coverage of Kelsey's hiring on March 28
- Implemented fan engagement in fall of 2023 with 502 Fly By activation for Louisville Men's Basketball
- Led social strategy and creative direction for UofL volleyball's 2023 NCAA Championship run to the Regional final
- Served as primary communications contact for WKU Hilltopper Basketball
- Executed all communication efforts for WKU Hilltopper Basketball's transition to a new coaching staff in 2023 including the hire of head coach Steve Lutz
- Launched and/or maintained numerous NIL-related initiatives at WKU including the Hilltopper Local Exchange and partnerships with INFLCR, Campus Ink/NIL Store and Fanatics
- Played integral part in three-woman committee that founded the WKU Women's Legacy Fund in celebration of the 50th anniversary of Title IX
- Co-Advised WKU's Student-Athlete Advisory Council for three years
- Executed two Student-Athlete Voter Registration Days in 2020, leading to the voter registration of over 125 student-athletes from 22 different states
Certifications/Awards:
- Inaugural College Sport Communicators (CSC) 30 Under 30 Recipient - 2022
- Front Office Sports Athlete Marketing Essentials NIL Certification - 2021
- CPR & AED Red Cross Certified - 2023
Education:
Western Kentucky University :: Bachelor's of Science in Sport Management from the Mahurin Honors College
Western Kentucky University :: Master's of Science in Recreation and Sport Administration with a certificate in Intercollegiate Athletic Administration
Personal:
Hometown: Brownsburg, Indiana
Summary of Current Role:
- Serves as the primary communications/media relations contact for men's basketball and men's tennis
- Coordinates and implements social strategy for men's basketball and men's tennis
- Member of Louisville's working group for Name, Image and Likeness external efforts
Career History:
WKU Athletics
2022-23: Assistant Director of Communications/Student-Athlete Initiatives
2020-22: Media Relations Coordinator/Graduate Assistant
2017-20: Media Relations Assistant
American Junior Golf Association
2021: Part-time Communications Assistant
2020: Communications Assistant
2019: Traveling Communications Intern
Career Highlights:
- Developed and executed social/creative strategy for UofL men's basketball's transition to a new coaching staff and roster in spring/summer 2024, including coordinating creative coverage of Kelsey's hiring on March 28
- Implemented fan engagement in fall of 2023 with 502 Fly By activation for Louisville Men's Basketball
- Led social strategy and creative direction for UofL volleyball's 2023 NCAA Championship run to the Regional final
- Served as primary communications contact for WKU Hilltopper Basketball
- Executed all communication efforts for WKU Hilltopper Basketball's transition to a new coaching staff in 2023 including the hire of head coach Steve Lutz
- Launched and/or maintained numerous NIL-related initiatives at WKU including the Hilltopper Local Exchange and partnerships with INFLCR, Campus Ink/NIL Store and Fanatics
- Played integral part in three-woman committee that founded the WKU Women's Legacy Fund in celebration of the 50th anniversary of Title IX
- Co-Advised WKU's Student-Athlete Advisory Council for three years
- Executed two Student-Athlete Voter Registration Days in 2020, leading to the voter registration of over 125 student-athletes from 22 different states
Certifications/Awards:
- Inaugural College Sport Communicators (CSC) 30 Under 30 Recipient - 2022
- Front Office Sports Athlete Marketing Essentials NIL Certification - 2021
- CPR & AED Red Cross Certified - 2023
Education:
Western Kentucky University :: Bachelor's of Science in Sport Management from the Mahurin Honors College
Western Kentucky University :: Master's of Science in Recreation and Sport Administration with a certificate in Intercollegiate Athletic Administration
Personal:
Hometown: Brownsburg, Indiana
Mikel Brown Jr. & Khani Rooths Post Game Presser vs. South Carolina St. 11.3.25
Tuesday, November 04
The Card Tape: Cardinals vs. Hokies
Monday, November 03
Mark Hagen Weekly Presser 11.3.25
Monday, November 03
Rene Konga & Pete Nygra Weekly Presser 11.3.25
Monday, November 03
