Staff Directory
Amanda Roussin
- Title:
- Assistant Director of Digital Marketing
- Email:
- Phone:
- 852-9050
Began at Louisville:Â September of 2021
Summary of Current Role:
Leads the department's email communications strategy
Builds customer journeys and ad campaigns across digital platforms with a focus on customer acquisition and revenue generation
Coordinates with the Cardinal Athletic Fund and ticket sales to build marketing campaigns surrounding fundraising and sales efforts
Develops and manages Louisville's mobile app in partnership with SIDEARM to curate customized fan experiences and communication
Serves on The New Standard Capital Campaign committee
Career History:
Louisville Athletics :: Assistant Director of Digital Marketing (July 2023 - pres.)
Louisville Athletics :: Assistant Director of Creative Communications (Sept. 2021 - July 2023)
San Diego Athletics:: Assistant Director for Strategic Communications (May 2019 - Aug. 2021)
Louisville Football :: Design Graduate Assistant (August 2018 - May 2019)
Louisville Athletics :: adidas Intern - Social Media (August 2017 - May 2018)
Career Highlights:
Launched the new version of the Louisville Athletics mobile app in February 2024
Led the content strategy and digital campaign for Louisville Women's Basketball's run to the 2022 Final Four
Led the content strategy and rollout for the hiring of Head Coach Jeff Brohm
Built San Diego Athletics' visual branding for the 2020-21 academic year including the department's first style guide, look book and Creative Cloud Library.
Certifications/Awards:
NACMA Gold Award - Sport Specific Brand Campaign (June 2023)
Google Analytics Certificate
Multicultural Studies Certificate (University of Missouri - Columbia, May 2017)
Education:
University of Louisville :: Master of Science, Sport Administration (May 2019)
University of Missouri - Columbia :: Bachelors of Journalism, emphasis in convergence sports (May 2017)
Personal:
A native of Phoenix, Arizona, Roussin resides in Louisville with her husband Ethan and their dog Truman.
Summary of Current Role:
Leads the department's email communications strategy
Builds customer journeys and ad campaigns across digital platforms with a focus on customer acquisition and revenue generation
Coordinates with the Cardinal Athletic Fund and ticket sales to build marketing campaigns surrounding fundraising and sales efforts
Develops and manages Louisville's mobile app in partnership with SIDEARM to curate customized fan experiences and communication
Serves on The New Standard Capital Campaign committee
Career History:
Louisville Athletics :: Assistant Director of Digital Marketing (July 2023 - pres.)
Louisville Athletics :: Assistant Director of Creative Communications (Sept. 2021 - July 2023)
San Diego Athletics:: Assistant Director for Strategic Communications (May 2019 - Aug. 2021)
Louisville Football :: Design Graduate Assistant (August 2018 - May 2019)
Louisville Athletics :: adidas Intern - Social Media (August 2017 - May 2018)
Career Highlights:
Launched the new version of the Louisville Athletics mobile app in February 2024
Led the content strategy and digital campaign for Louisville Women's Basketball's run to the 2022 Final Four
Led the content strategy and rollout for the hiring of Head Coach Jeff Brohm
Built San Diego Athletics' visual branding for the 2020-21 academic year including the department's first style guide, look book and Creative Cloud Library.
Certifications/Awards:
NACMA Gold Award - Sport Specific Brand Campaign (June 2023)
Google Analytics Certificate
Multicultural Studies Certificate (University of Missouri - Columbia, May 2017)
Education:
University of Louisville :: Master of Science, Sport Administration (May 2019)
University of Missouri - Columbia :: Bachelors of Journalism, emphasis in convergence sports (May 2017)
Personal:
A native of Phoenix, Arizona, Roussin resides in Louisville with her husband Ethan and their dog Truman.
FH: Highlights vs Bellarmine
Tuesday, October 07
VB: Highlights vs No. 4 Stanford
Sunday, October 05
FB Miller Moss Post Game vs. Virginia 10.4.25
Saturday, October 04
FB Chris Bell Post Game vs. Virginia 10.4.25
Saturday, October 04
