Alyssa Sconzo - Director of Digital Strategy - Staff Directory

Staff Directory

Team photo after punching ticket to Final Four

Alyssa Sconzo

Title:
Director of Digital Strategy
Email:
Phone:
852-7060

Began at Louisville: August of 2021

Summary of Current Role:
Develop and implement a digital strategy across all 18 department accounts to advance the Louisville Athletics brand
Day-to-day management of all social platforms for GoCards, Louisville Football, Louisville Lacrosse and Louisville Rowing
Supervise a team of five full-time Creative Communications/Sports Information staff and four graduate assistants tasked with managing multiple team social media accounts
Serve as the liaison between athletics and Learfield as it pertains to sponsored social content
Manage relationship and yearly contracts with Catapult and WSC, platforms utilized for highlights during live event coverage
Member of the Women In Athletics Employee Resource Group Committee & Louisville's working group for Name, Image and Likeness

Career History:
Louisville Athletics :: Director of Digital Strategy (Sept. 2023- Present)
Louisville Athletics :: Assistant Director of Creative Communications (Aug. 2021 - Sept. 2023)
Winthrop Athletics :: Assistant Director of Communications (Nov. 2019 - Aug. 2021)
DAZN :: Social Media Producer (Apr. 2019 - Nov. 2019)
Sporting News/DAZN :: Sports Reporting Intern (Aug. 2018 - Apr. 2019)

Education:
Winthrop University :: Bachelor of Arts, Mass Communications (May 2018)

Personal:
A native of Long Island, NY.