In-House Marketing
The Louisville Athletic Marketing Department is focused on the Cardinals' fans. The department coordinates all promotions, ticket sales, advertising campaigns, event operations and game management functions related to Louisville athletics.
The most visible functions of the marketing office are the numerous promotions and fan interaction programs implemented throughout each sport season.
The marketing office works as a liasion between sport administrators, media relations, the ticket office and Learfield/Louisville Sports Properties to coordinate promotions and increase brand awareness of the Louisville Athletics Department.
All applications for licensing and administration of official logos are coordinated by Director of Brand Marketing & Licensing Olivia Biven.
For consent of or questions regarding any of the Louisville trademarks, contact Biven at 502-852-3088 or oliviab@GoCards.com or visit the Collegiate Licensing Division for more information.
Marketing coordinates the Louisville spirit functions, including the UofL cheerleaders, Ladybirds, Cardinal Pride Pep Band and Louie (the mascot). Visit the spirit site for further information regarding appearances and information on Louie and each of the squads.
Louisville Athletics MarketingUniversity of Louisville
Louisville, KY 40292
Phone: (502) 852-5732 | Fax: (502) 852-0816
Marketing Internships
If you have any questions, please contact Zack Day at (502) 852-7776 or by email at day@GoCards.com.
Coach/Student-Athlete Appearance Request
Mascot/Spirit Teams Appearance Request
UofL Athletics Ticket Office
