Louisville Launches Updated Wordmarks
August 09, 2023 | General
LOUISVILLE, Ky. — University of Louisville Athletics has officially launched an update to its iconic Louisville wordmark and corresponding wordmarks like "Cardinals" and "The Ville."
Â
Since its origin, the Louisville wordmark has been instantly identifiable on the national stage, unique in its angular nature that complements the primary mark and reflects the spirit of the Louisville brand. It has been updated with adjusted ligatures and an "S" character that modernizes the mark while retaining its original spirit. "Cardinals" and "The Ville" have also been updated with the new characters and style.
Â
Fans will notice the transition to these new marks in branding, on-field uniforms, apparel, and retail apparel on a rolling basis in the coming years. All new instances of Louisville wordmarks should utilize the updated style.
Â
Licensees and other parties in need of updated art files should e-mail brand@gocards.com.
Â
Since its origin, the Louisville wordmark has been instantly identifiable on the national stage, unique in its angular nature that complements the primary mark and reflects the spirit of the Louisville brand. It has been updated with adjusted ligatures and an "S" character that modernizes the mark while retaining its original spirit. "Cardinals" and "The Ville" have also been updated with the new characters and style.
Â
Fans will notice the transition to these new marks in branding, on-field uniforms, apparel, and retail apparel on a rolling basis in the coming years. All new instances of Louisville wordmarks should utilize the updated style.
Â
Licensees and other parties in need of updated art files should e-mail brand@gocards.com.
The Card Tape: Cardinals vs. Panthers
Monday, September 29
Ron English Press Conference 9-29-25
Monday, September 29
Nate Kurisky & D'Angelo Hutchinson Presser 9-29-25
Monday, September 29
Jeff Brohm Weekly Press Conference 9-29-2025
Monday, September 29
