adidas Announces NIL Network Open to Louisville Student-Athletes
March 23, 2022 | General, Name, Image, Likeness
With the ability to reach over 50,000 student-athletes across 23 sports and 109 schools, the new NIL program will give eligible student-athletes of all genders the opportunity, directly with adidas, to become paid affiliate brand ambassadors. Launching in four phases over the next 12 months, the network will begin with Historically Black Colleges and Universities (HBCUs) and Power-5 conference partners in Fall 2022, scaling across all schools by April 2023.
"At adidas, we are committed to creating change through sport and recognize the important role student-athletes play in shaping the future," said Rupert Campbell, president of adidas North America. "Our groundbreaking NIL program advances our commitments toward building inclusivity in sport and inspires athletes to realize a more equitable world. I can't wait to see it come to life."
- adidas will become the first major sports brand to enact a wide-sweeping, equitable and inclusive Name, Image, Likeness (NIL) network
- Marked by the 50th anniversary of Title IX, the NIL program is rooted in the brand's commitment to creating a more equitable future in sport
- adidas' longstanding partners and pioneers in sport, Candace Parker and Billie Jean King, support the brand in the ongoing effort to push the game forward
- To illustrate the importance of a more inclusive environment for student-athletes, women's and men's teams at March Madness will be seen wearing t-shirts with 'More Is Possible' on the front and Title IX passage on the back, along with notable athlete partners who join together to support the program
