Louisville Strategic Communications

The University of Louisville Strategic Communications Office acts as the chief liaison between the Cardinals' nationally prominent athletic programs and the public. Primarily, the staff is responsible for serving the needs of the media, coaches, student-athletes, supporters, and fans.

Interest in Louisville athletic teams continues to rise, and the media relations office devotes countless hours to facilitating interview requests between local, regional and national media outlets and Cardinal coaches and student-athletes. At the same time, the staff works closely with these student-athletes and coaches to help promote and assist in the coverage of Louisville Athletics. The Louisville Strategic Communications Office provides media members with biographical information on coaches and student-athletes, historical and statistical information and photographs, while also generating content for the website, game programs and media guides.

The main purpose of this page is to assist the media in coverage of Louisville Athletics. If the desired information is not available on this page or the sport's home, please contact the Strategic Communications office at (502) 852-6581.

Strategic Communications Office Location

The UofL Strategic Communications Office is located in the Swain Student Activities Center on the UofL Belknap Campus at the corner of Floyd and Brandeis streets. Visitor's parking is available in the garage adjacent to the Swain Student Activities Center.

Game Credentials to University of Louisville Athletics Events

University of Louisville Athletics Media Credential Criteria Guidelines

Requests for credentials should be made by the assigning editor or news/sports director from legitimate and established news gathering agencies and outlets.
Media press area seating preference and sideline photo/video access will be given to Applications that are received by the posted application deadline.
Issued credentials are non-transferable and must always be worn in a visible manner.
Contact by media with prospective student-athletes while in University of Louisville Athletic Facilities is strictly prohibited.

Eligible Media

Subject to limitations of space, credentials may be issued to working members of the media representing recognized outlets in the business of news gathering as their primary source of revenue. This includes publications, cable systems, radio stations, television stations or television networks, or online entities requiring immediate news coverage. All requests by media outlets are subject to review and evaluation by the University of Louisville Strategic Communications Office.
Originating television and radio personnel involved in a live broadcast
Printed or digitally published newspapers that provide daily content with an established and consistent history of collegiate sports coverage
National publications and wire services with an established and consistent history of collegiate sports coverage (photo wire services will be based on coverage history and space)
Louisville website partners and visiting university website partners
Beat media of the visiting university approved by that university’s athletic communications staff
National website reporters writing for postgame coverage on television network or historically printed publica/on websites with an established and consistent history of collegiate sports coverage. This includes limited credentials of affiliates of networks of such outlets. (Example: 247 network of sites with CBS Sports)

Note: Web reporters writing for regional and independent websites or with live updates do not qualify.

Officially recognized University of Louisville and visiting university student newspapers, publications and news outlets
Non-originating radio and television personnel reporting on the game. Only the following radio personnel receive consideration for credentials based on space:
- Louisville area radio stations with a full-time sports director conducting a sports-based show on a daily basis
- Beat radio sports directors or reporters covering a visiting team
- Sports director or reporter for an affiliate station of the Louisville Sports Network

There is an expected level of professionalism from media who are covering Louisville athletics. If a level of unprofessionalism is reported or noticed by the Louisville staff, you will receive a warning. If that behavior continues, your credential will be revoked.

For all credential needs for the 2025-26 season, please apply at the link below.

2026 Credential Application Link (FB)
2026-27 Credential Application Link (MBB)

If applying for a credential for Football or Men's Basketball, please use the above link. If applying for a single game credential for any of the other sports, please reach out to the SID for that sport.

Louisville Athletics Quick Facts

Location: Louisville, KY
Founded: 1798
Enrollment: 22,459
Nickname: Cardinals
Colors: Red and Black
Conference: Atlantic Coast Conference
Affiliation: NCAA Division I
Director of Athletics: Josh Heird

University of Louisville
Strategic Communications
2100 South Floyd Street
SAC Bldg, 2nd Floor
Louisville, KY 40208